In 2021, HRD Corp set forth a bold vision to deliver a distinctive customer experience through every interaction. This led to the development of the Customer Transformation Framework, executed in two key phases: the Digital Customer Experience Journey and the Matured Customer Experience Organisation.
A major milestone in this transformation was the introduction of customer journey mapping, empowering our frontline teams to deliver proactive and tailored solutions. At the same time, we equipped customers with enhanced self-service capabilities.
Our Support Centre platform, launched in January 2022, has seen tremendous engagement, with 1,715,295 views, benefitted registered employers, training providers and individual trainers, and 90% accuracy in popular keyword searches as of December 2024.
Meanwhile, our Live Chat service has maintained an impressive 99% service availability since it launched, handling 145,512 conversations efficiently through our dedicated support officers.
To continue enhancing our services, HRD Corp conducts the Customer Satisfaction Index (CSI) Survey annually, targeting registered employers and training providers. The 2024 CSI Survey will run from 2 to 31 January 2025 and is designed to evaluate satisfaction levels and gather actionable feedback to drive improvements.